Business advertising through crowdfunding - is it worth the investment?

Mar 8, 2018
Business Growth


In today's competitive business landscape, finding innovative and effective advertising strategies is crucial for success. With the rise of crowdfunding platforms, entrepreneurs and businesses have been exploring the potential of business advertising through crowdfunding. In this article, we will dive deep into the world of crowdfunding and evaluate whether it is worth the investment for business advertising purposes.

What is crowdfunding?

Crowdfunding refers to the practice of funding a project or venture by collecting small amounts of money from a large number of people, typically via the internet. It has gained significant popularity over the years as a way for individuals and businesses to fundraise and bring their ideas to life.

The benefits of crowdfunding for business advertising

1. Increased brand exposure:

Utilizing crowdfunding platforms allows businesses to tap into a vast community of potential customers and investors. By showcasing your project or product on these platforms, you can generate buzz and gain exposure to a wider audience.

2. Market validation:

Crowdfunding provides an opportunity to test the market demand for your product or service. By launching a crowdfunding campaign, you can gauge consumer interest and gather valuable feedback before fully investing in your advertising efforts.

3. Financial support:

Crowdfunding can serve as an alternative funding source for your advertising initiatives. Instead of relying solely on traditional means, you can leverage the power of the crowd to secure necessary funds for your marketing and advertising campaigns.

Choosing the right crowdfunding platform

When considering business advertising through crowdfunding, it's essential to choose the right platform that aligns with your goals and target audience. Here are a few popular crowdfunding platforms to consider:


Kickstarter is one of the leading crowdfunding platforms, primarily focused on creative projects such as art, music, film, and technology. It has a large user base and can be an excellent choice for businesses in these industries looking to promote their products or services.


Indiegogo is a versatile crowdfunding platform that caters to various industries, including technology, film, social causes, and more. It offers flexible funding options and can be a suitable choice for businesses with unique advertising needs.


GoFundMe is primarily known for its personal fundraising campaigns, but it can also be used for business purposes. It is particularly useful for small businesses and startups looking for community support to fuel their advertising initiatives.

Factors to consider before advertising through crowdfunding

While crowdfunding can provide numerous benefits for business advertising, it's essential to evaluate a few factors before diving in:

1. Clear marketing strategy

Before launching a crowdfunding campaign, you need to develop a clear marketing strategy. Define your target audience, messaging, and promotional tactics to maximize your chances of success.

2. Compelling campaign materials

Crowdfunding campaigns require captivating visuals, engaging videos, and persuasive copywriting to attract potential backers. Invest time and effort into creating compelling campaign materials that convey your message effectively.

3. Realistic goals and expectations

Set realistic goals and expectations for your crowdfunding campaign. Understand the potential limitations and challenges associated with crowdfunding, such as the need for continuous promotion and the importance of regular updates for backers.


Business advertising through crowdfunding can be an effective strategy for increasing brand exposure, validating market demand, and securing financial support. However, success in crowdfunding requires careful planning, a strong marketing strategy, and compelling campaign materials. By harnessing the power of the crowd, businesses can leverage crowdfunding platforms to extend their reach and achieve their advertising goals.

At Dan Sevigny Marketing, Public Relations & SEO, we offer expert guidance and support in utilizing crowdfunding for business advertising. Contact us today to explore the immense possibilities that crowdfunding can bring to your marketing and advertising endeavors.

Brian Tho
Interesting read, worth considering! 💡
Oct 11, 2023
Garin Cohill
Crowdfunding for business advertising can be an avenue to not only secure financial backing for promotional activities but also to cultivate a supportive community that champions the brand's mission and vision.
Aug 28, 2023
Linda Terrasi
Crowdfunding for business advertising can be an avenue to enhance brand visibility, attract new customers, and strengthen relationships with the existing customer base through shared participation.
Jul 9, 2023
Louis Tice
Entrepreneurs should consider the risks and costs associated with using crowdfunding for advertising.
Jul 2, 2023
Jessica Widel
Crowdfunding can also serve as a way to engage with the community and build brand awareness.
Jun 14, 2023
Lee Stephenson
The success of a crowdfunding campaign depends on the entrepreneur's ability to communicate the value proposition effectively.
Mar 30, 2023
Alex Jonard
Business advertising through crowdfunding may present opportunities for businesses to establish a meaningful connection with potential backers, building a sense of ownership and involvement in the brand's journey.
Mar 9, 2023
Terry Margolis
Crowdfunding requires a strong online presence to attract potential backers and investors.
Dec 7, 2022
Chandramouli Perur
The evolving landscape of crowdfunding offers businesses an opportunity to redefine their advertising strategies, harnessing the power of community engagement and financial support for brand promotions.
Sep 19, 2022
Michael Vaivio
The integration of crowdfunding into business advertising can provide businesses with valuable insights into customer preferences, behaviors, and expectations, contributing to informed marketing strategies.
Aug 15, 2022
Wayne Grigsby
Crowdfunding can be a powerful way to engage potential customers while obtaining financial support for advertising. Consider factors like audience engagement and ROI in your decision-making process.
Jul 8, 2022
Jamieson Kerr
Running a successful crowdfunding campaign for advertising requires a well-defined value proposition and a compelling narrative that resonates with potential backers and customers.
Feb 13, 2022
Eric Stone
Businesses need to take into account the time and effort needed to manage a crowdfunding campaign effectively.
Dec 5, 2021
I think it's important to carefully plan out the crowdfunding campaign to ensure its success.
Oct 30, 2021
Charlie Hohorst
I think integrating crowdfunding into business advertising can be worthwhile if it enables businesses to engage with their audience and gather valuable insights while securing financial support.
Oct 28, 2021
Teresa Lewis
Integrating crowdfunding into business advertising requires a strategic approach that emphasizes transparency, communication, and value creation for potential backers and customers.
Oct 9, 2021
Bryon Axt
It's essential to research and understand the crowdfunding platform's regulations and requirements.
Jul 2, 2021
Monecka Wilson
Businesses must present a compelling and authentic story to attract backers through crowdfunding.
Apr 2, 2021
Maxwell Asenso
Crowdfunding for business advertising can be a means to not only raise funds for promotional activities but also to cultivate a community of brand advocates who are emotionally invested in the brand's success.
Mar 6, 2021
Annie Hawkins
Businesses should leverage crowdfunding for advertising cautiously, ensuring that the funds are used effectively to achieve marketing objectives. Monitoring and evaluation are key.
Feb 28, 2021
Gary Turner
I believe that crowdfunding for business advertising can be worth the investment if it aligns with the brand's identity and resonates with the target audience. Consider the branding aspect.
Feb 24, 2021
Armando Amador
The decision to pursue crowdfunding for business advertising requires careful consideration of the brand's positioning, the competitive landscape, and the potential impact on customer engagement and brand equity.
Feb 21, 2021
Ismail Turan
I've heard success stories of businesses using crowdfunding not only for funds but also for building a loyal customer base.
Jan 28, 2021
Joe Bulla
Leveraging crowdfunding for advertising can offer businesses an avenue to build a community around their brand, fostering connections and support from potential backers and customers.
Oct 29, 2020
Mario Ovsenjak
Businesses considering crowdfunding for advertising should focus on creating a clear and compelling value proposition that resonates with potential supporters, driving enthusiasm and participation.
Oct 15, 2020
Bill Ware
The success of crowdfunding for advertising hinges on an innovative and persuasive storytelling approach that captivates potential backers and drives engagement with the brand.
Aug 25, 2020
Kendra McCarthy
The decision to invest in crowdfunding for business advertising demands a holistic assessment that considers the potential impact on brand equity, customer relationships, and financial outcomes.
Jun 27, 2020
Barbara Williamson
Using crowdfunding for business advertising can help create buzz and attract potential investors.
May 24, 2020
Kenji Castro
It's essential to carefully analyze the potential benefits and drawbacks of crowdfunding for business advertising before making any investment. Seeking expert advice might be helpful.
Mar 28, 2020
Daniel Brown
I believe that businesses can leverage crowdfunding for advertising to immerse potential backers in the brand's story, cultivating a sense of belonging and participation in the brand's journey toward success.
Mar 24, 2020
Sally Armatys
Transparency and credibility are vital when utilizing crowdfunding for business advertising. It's imperative to build trust with backers and demonstrate a clear plan for utilizing the funds.
Nov 26, 2019
Marcele Berdian
When evaluating the potential of crowdfunding for business advertising, it's essential to assess the platform's reach, the target audience's receptivity, and the authenticity of the brand's communication.
Nov 5, 2019
Business advertising through crowdfunding can be a cost-effective way to reach a wider audience.
Sep 28, 2019
Justin Hurley
Crowdfunding has the potential to amplify the reach of the advertising campaign beyond traditional channels.
Sep 20, 2019
David Pavlik
Exploring crowdfunding for business advertising demands a keen understanding of the platform's dynamics, the competitive landscape, and the expectations of potential backers. Research is key.
Sep 2, 2019
Hd McCarty
The dynamic nature of crowdfunding presents businesses with the chance to create compelling narratives that resonate with potential backers, fostering a sense of shared purpose and participation in the brand's growth.
Aug 8, 2019
Tony Sidin
Crowdfunding for business advertising can be an opportunity to showcase the brand's unique story and value proposition, creating a distinct and compelling narrative for potential supporters.
Jul 29, 2019
Michael Hitchcock
Entrepreneurs and businesses should assess the alignment between their brand values, the advertising campaign, and the expectations of potential backers to determine the feasibility of crowdfunding.
Jul 24, 2019
Roberta Degener
The potential success of using crowdfunding for business advertising largely depends on the ability to communicate the brand's vision and value proposition effectively to potential supporters.
Apr 16, 2019
Michelle Assaf
I think businesses should leverage social media and other digital channels to maximize the impact of their crowdfunding campaign.
Mar 28, 2019
Chang Moon
When considering crowdfunding for business advertising, businesses should focus on building a community of supporters who are emotionally invested in the brand's success, fostering long-term relationships and advocacy.
Mar 2, 2019
John Flikeid
Exploring crowdfunding for business advertising requires an assessment of the competitive landscape, potential campaign outcomes, and the ability to deliver on promises made to backers.
Feb 24, 2019
Skim Safe
I believe crowdfunding offers a unique opportunity to showcase the business idea and gauge market interest.
Dec 21, 2018
David Devault
The concept of crowdfunding for advertising is intriguing, but it requires a comprehensive understanding of the platform, the target audience, and the promotional strategy. Diligence is crucial.
Jun 25, 2018
Michelle Allen
The strategic integration of crowdfunding into business advertising should center on conveying the brand's unique value proposition and fostering meaningful connections with potential backers and customers.
Jun 21, 2018
Akira989 Kira
It's important to set realistic funding goals and have a well-planned marketing strategy for the crowdfunding campaign.
May 27, 2018
Tina Schembri
I've seen many startups benefit from using crowdfunding to raise funds and promote their business.
Apr 18, 2018
Patrick Coffin
Effectively utilizing crowdfunding for business advertising can foster customer engagement and loyalty, but it requires a well-crafted communication strategy and a compelling promotional offer.
Mar 19, 2018