What’s it like buying a Christmas tree where you live? Does it take time, hassle and cost a lot of money? Not if you’re lucky enough to live in New York.

Christmas Tree Brooklyn was launched in 2011 by siblings Morgan and Dan Sevigny. They had a mission to ease the pain of buying a fresh Christmas tree for New Yorkers.

Sevigny feels strongly about being environmentally aware, as well as about the huge benefits that can come from helping someone in a difficult position. He himself was a recipient of much-needed guidance during a darker time in his life.

“I had a really hard time as a teenager,” he said. “I was addicted to drugs and got in a lot of trouble. Countless people loved and supported me through that and I am proud to say I made it to the other side. My goal in life right now is to help as many young people as I can, and working with Covenant House has been a fun way to do that.”

“If you help someone when they are most in need, they will remember you forever, and will go on to help others,” he added. “Positivity and love are contagious.”

Christmas Tree Brooklyn, founded on the spur of the moment by Dan and Morgan Sevigny in 2012, has gotten bigger every season.

Based on an Uber-like digital access model, customers can use their website or phone number to order a Christmas tree delivered and set up anywhere nearly instantly, for up to 50% off the price elsewhere.

Dan Sevigny of Christmas Tree Brooklyn confirms: “The most important thing business owners can do to prepare for the Holiday rush is to plan.The second most important thing to do is plan some more. Seriously, you can’t be well enough prepared.” So, go through your past year’s sales and analytics data, figure out what you’ll need for the coming year and organize the fun in advance!

“The first day, the delivery was late,” said Dan Sevigny. ”

We already had 90 orders that we needed to fulfill and people were already mad that they weren’t in on time … so, it was already hectic and then the stand fell down on my head.”

The Christmas tree business, they said, is not for the faint of heart.

They searched for ways to provide the best and cheapest services possible by running a streamlined operation.Dan explains, “the money we save on rent and staff we pass on to our customers. Delivery is free because it should be. You’ve already paid for the tree, why should you pay twice?”