An Example of our work with Zippy Shell Franchisees

Dec 5, 2019
Business Growth

Introduction

Welcome to Dan Sevigny Marketing, Public Relations & SEO, an industry-leading provider of comprehensive marketing and advertising solutions. In this case study, we will showcase our successful partnership with Zippy Shell Franchisees, highlighting how our expert strategies and techniques have helped them outrank their competitors and achieve outstanding online visibility and success in the business and consumer services - marketing and advertising industry.

About Zippy Shell Franchisees

Zippy Shell Franchisees is a prominent player in the storage and moving industry known for its innovative approach and exceptional customer service. With branches across the country, they offer convenient and secure storage solutions to individuals, families, and businesses. Zippy Shell Franchisees have consistently provided top-notch services, earning them a loyal and growing customer base.

The Challenge

When Zippy Shell Franchisees approached us, they were facing challenges in gaining visibility online. Despite their excellent services, they were struggling to rank high in search engine results and attract organic traffic. They recognized the need for a comprehensive digital marketing strategy to increase their online visibility, ensure brand consistency, and outrank their competitors in an increasingly competitive market.

Our Approach

At Dan Sevigny Marketing, Public Relations & SEO, we began by conducting an in-depth analysis of Zippy Shell Franchisees' current online presence, including their website structure, content, backlink profile, and keyword rankings. This information enabled us to identify areas that required optimization and improvement.

Keyword Research and On-Page Optimization

Through intensive keyword research, we identified strategic keywords and phrases that aligned with Zippy Shell Franchisees' services and target audience. With a user-focused approach, we implemented on-page optimization techniques, ensuring that each page of their website was fully optimized to rank for relevant search queries.

High-Quality Content Creation

Recognizing the importance of high-quality content in driving organic traffic and improving search rankings, we developed a content creation plan for Zippy Shell Franchisees. Our team of expert copywriters crafted engaging and informative blog posts, articles, and landing page content, incorporating keywords naturally and strategically.

Local SEO and Google My Business

As Zippy Shell Franchisees operated in multiple locations, local SEO played a crucial role in their online visibility. We optimized their Google My Business profiles, ensured consistent NAP (Name, Address, Phone number) citations, and implemented local SEO strategies to boost their visibility in local search results.

Link Building and Digital PR

We developed a robust link building strategy for Zippy Shell Franchisees, focusing on acquiring high-quality backlinks from authoritative websites in the storage and moving industry. Through strategic digital PR efforts, we secured media coverage, industry partnerships, and guest blogging opportunities, further strengthening their online presence.

The Results

Our comprehensive digital marketing efforts yielded remarkable results for Zippy Shell Franchisees. They experienced a significant increase in organic website traffic, ranking improvements for targeted keywords, and substantial growth in online brand visibility. The increased visibility translated into a higher number of inquiries, conversions, and ultimately, business growth and success.

Impressive Rankings and Traffic Growth

By consistently optimizing their website and implementing proactive SEO strategies, Zippy Shell Franchisees witnessed substantial ranking improvements on search engine result pages (SERPs). They achieved top positions for targeted keywords, outranking their competitors and attracting valuable organic traffic.

Enhanced Brand Visibility and Recognition

Through our content creation and digital PR efforts, Zippy Shell Franchisees significantly enhanced their brand visibility and recognition. Their thought leadership articles and media presence positioned them as industry experts, helping build trust and credibility among their target audience.

Increase in Conversion Rates and Revenue

The improved online visibility and enhanced brand reputation directly impacted Zippy Shell Franchisees' conversion rates. With a higher influx of targeted and qualified traffic, they experienced an increase in inquiries, bookings, and revenue, surpassing their initial business goals.

Conclusion

At Dan Sevigny Marketing, Public Relations & SEO, we take pride in delivering exceptional results to our clients. Our strategic approach in collaborating with Zippy Shell Franchisees effectively improved their online presence, outranked competitors, and positioned them for long-term success in the business and consumer services - marketing and advertising industry. Contact us today to discuss how we can help your business thrive in the digital landscape.

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